We envision a world where women are empowered to live their absolute worth by achieving peak performance at work and in life. The women with whom we work are successful; they have landed good jobs but want to be more. They want to move from good to great at work and we strive to give them skills to move beyond great to exceptional by teaching them the skills of confidence. As women make this leap they define and claim their true value and worth.
Empowering Women to move from Good to Great and Great to Exceptional!
Our logo was created to represent the move upwards to achieve greater performance. The inverted triangle holds both excitement and risk. All women who have gone from good to great have experienced challenges. The women who move to exceptional, are excited to take risks in order to empower their performance and live a live that meets their own standards of worth and value.
Our logo conveys the feeling of expansion as you rise. We know that all professional women can be exceptional but a perceived lack of confidence may hold them back. The white centre represents a feeling of having no confidence which is true for many successful women. Feeling confident is dynamic and there may be gaps even as women rise to great and exceptional. These gaps do not need to impair performance because women can act confidently even when they do not feel it which can empower performance.
Empowered Performance = Competence + Confidence!
The colours of the logo have been chosen carefully to represent empowerment. Orange signifies change and creativity. Moving to great and then exceptional is a change that not all women are willing to make. It is easy to stay at good, and for many comfortable at great. To move towards exceptional, it is important to embrace change and be creative with the journey. And each journey is unique! Blue represents strength, reliability and energy. Strong women don’t give up; they make the move from good all the way to exceptional, even when they doubt themselves. Finally, teal is a colour that combines the calming properties of blue with the renewal properties of green to represent revitalization and rejuvenation. The journey to great and then exceptional will be at times challenging, so it is important to find time and strategies to rejuvenate.
While the inverted triangle has many meanings, it was chosen to also suggest that the journey from good to great and great to exceptional cannot be taken alone. Along the way, women will both gain and need the support of other women, create friendships, and build a growing network of support. Our mission is move women from good to great and great to exceptional by fostering connections, teaching the skills of confidence, and creating a safe space to learn and grow.
Did you enjoy this blog post? Read some of our other posts:
- Spreading the Story of Confidence
- Spreading the Word about Empowering Professional Women!
- The Actions of Confidence
- Rising to the Confidence Challenge
- The Hands, Head, and Heart of Surgery
Are you ready to learn more about how to develop your confidence and join our Confidence Room discussions? Visit our course Confidence for Professional Women!