Inspire Mindset MD envisions a world where every professional woman can use her unique skills and talents to create lasting improvements. As co-founders and through their work and experiences as Executive Coaches in taking professional women from good to great and great to excellent, Dr. Debrah Wirtzfeld and Dr. Beth Pedersen strive to empower professional women to achieve their full potential. As surgeons, they have become acutely aware that professional women have a different experience than their male colleagues and sometimes struggle with confidence, resilience, work life integration, and wellness. They created Inspire Mindset MD to inspire these women to achieve greater personal and professional success through sustained shifts in their mindset.
Dr. Wirtzfeld is a Professor of Surgery with over 20 years of experience in the treatment of cancer patients. She has held regional, national, and international leadership positions and served on several Boards including those of the Association of Women Surgeons and the Canadian Association of General Surgeons. Debrah has a passion for advancing professional women in leadership through her work as a Certified Executive Coach with additional training in Crucial Conversations, the Myers-Briggs Type Inventory, and the Emotional Quotient Index (EQi 2.0).
Dr. Pedersen is an Assistant Clinical Professor and Orthopaedic surgeon at the University of Alberta with an interest in foot and ankle conditions. She is involved with research around pain management after surgery and has served as a member of numerous provincial and national orthopaedic organizations for more than 10 years. She is quickly acquiring expertise in leadership development and has aligned her approach with the LEADS Canada Framework. She is an International Coach Federation certified coach (ACC), LEADS certified coach, and is trained in EQi 2.0.
Debrah and Beth became acquainted through their shared interest and experience in leadership coaching. They possess a common passion for assisting professionals to work through leadership and wellness challenges in both their personal and professional lives. When the COVID-19 pandemic struck, they chose to perceive this as a unique opportunity to pivot and align their skills and strengths with novel ways to continue to support and grow their colleagues. They quickly arrived at the conclusion that traits such as confidence and resilience differ significantly between men and women. They began sharing their stories and found similarities with other professional women. They researched confidence and resilience in professional women, including the link to wellness.
Beth and Debrah found many different tools and strategies to support women in their confidence, but no organized approach specific to professional women. They realized that the program they were developing could assist all professional women in avoiding the suffering which they themselves had experienced as surgeons. Their program is unique in that it addresses the six common derailers of confidence in a systematic way. Their unique RISE Framework supports women to not only succeed in their career, but also to increase their happiness and wellness through addressing their fears around acting and speaking in a confident manner.
Inspire Mindset MD currently offers their systematic approach to enhanced confidence as an online course, as well as a community of support for professional women through their Private Facebook Group and unique Confidence Room. The latter is a place where professional women can come on a bi-monthly basis to learn, receive coaching, and feel supported. In addition, Beth and Debrah offer one-on-one coaching to support and empower women in an individualized manner. Speaking engagements are also provided.
Ultimately the goal is to expand virtual and in person offerings around confidence, resilience, wellness, and work-life integration for professional women. The vision is that within a year Inspire Mindset MD will develop inspirational conferences and supportive retreats where professional women will not only learn, but also become immersed in the impactful techniques Debrah and Beth have used to support their own confidence and their own success. With time, Inspire Mindset MD will change the world by empowering women professionals to perform at peak levels.